For Volkswagen's exclusive customer event, we created an atmospheric world of experience right by the lake – with a clear focus on Swiss values and modern mobility. Traditional elements, regional cuisine, and an exhibition of historic Volkswagen models stirred emotions and fostered identification. The highlight was the presentation of the latest VW models, embedded in a high-quality ambience that left a lasting impression on around 1,000 guests. An event that strengthened the connection between the brand and people in a sympathetic way.
